Curriculum Vitae

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Name: Peter John Karney BEng (hons), CEng, MIEE
Telephone Home: +44 20 8348 0136
Date of Birth: 16th March 1972
Nationality: British
Affiliations: Member of the Institute of Electrical Engineers (MIEE)
Chartered Electrical Engineer (CEng)
Member of the Royal Photographic Society
Education: University of Manchester (UMIST)
Rugby School
1991 to 1995
1985 to 1990

BEng (hons) in Electronic Engineering
A-levels in Physics, Chemistry and Biology
AO-level in Mathematics
12 GCSEs including Mathematics, English and French

Training &

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Current Position: Product Director Developer Platforms – Wholesale Applications Community

A seasoned product management and marketing manager within the mobile services and solutions space with a solid technical background. 16 years of domestic and international experience in the mobile & telecommunications market with a proven and extensive track record of successful delivery in: product management, research & development, operational support, pre-sales, technical account management, marketing, business and corporate development.

Experience and significant roles in both the operator and service supplier domains with a successful and proven track record in delivering network launches & major global projects. Extensive product management and product development experience for both the business and the mass-market consumer sectors. He has a detailed technical knowledge of GSM and 3G networks as well as mobile products and services such as mobile content, location based services and messaging solutions. Since 2004, Peter has played an increasing role in corporate and strategic development and has direct departmental and line management experience.

Key Attributes:

Solid Technical and In Depth Understanding of 2, 2.5 and 3G mobile networks, complimentary wireless IP technologies and services, brought about by extensive experience and origins in mobile network engineering.

Drives Business, knowing and having what it takes to turn concepts or visions into solid business objectives and meaningful products or services. A proven track record in product management covering both enterprise and consumer propositions in the mobile space.

Creative Thinker with an Entrepreneurial Spirit, continuously looking at how to best exploit both current business assets and emergent trends into a net company gain. A passion for technology and effective services. The ability to thrive within organisations both large and small.

Commercially Astute, extensive experience in business case development, partner selection, contract negotiation, product and solution ownership with experience of tier 1 carriers and organisations.

A Powerful Communicator, translating industry jargon into evocative messages for a broad audience and in various forms: from internal evangelist, through customer and partner presentations, to conference speaker and panellist, to media liaison and press releases, to white papers and workshop facilitation.

Extensive Domestic and International Experience, having been responsible for aspects of 5 Vodafone network launches and mobile services which run across networks in Europe, The Middle East and the US.

February 2011 - Date 
Wholesale Applications Community (WAC)                                                       
Product Director Developer Platforms

Responsible for the team at WAC who design, specify and product manage all outward facing platforms and interfaces to support the WAC product portfolio. Currently this includes Network APIs for In-application payments and the WAC 2.0 runtime ecosystem. 

Ultimately responsible for the design and delivery of the functionality, features and look-and-feel of the various services and platform components. This has included the design and usability of end user payment flow, the customer care portals, the developer tools and systems to enable the creation and management of in app payment items and events. 

Working in a small and effective start up environment funded by the world’s largest mobile operators and infrastructure suppliers I have 3 direct reports in my team.

June 2009 - December 2010 
Vodafone Global             
                                                                       Consultant Product Manager for Vodafone 360

Responsible for delivering the market and functional requirements for the next releases of the Vodafone 360 Superstore Proposition. Vodafone 360 launched in November 2009 and is now live in 8 markets with additional markets being added in Q1 2009. 

Direct responsibilities, accountability & achievements
Roadmap, MRS and functional requirements for the next release of the Vodafone 360 Superstore. 

Architect and requirements owner for the Vodafone Premium Partnership Program. 

Overall technical expert within the product management team, ensuring that new requirements and product modifications are truly understood, can be built and are clearly described.

Responsible for On-net search capabilities.

January 2008 - June 2009
Livewire Mobile                                                                                    Product Director - Mobile Applications

Responsible for all aspects of defining and marketing Livewire Mobile’s portfolio of products and managed services which include full track music download, integrated storefront, ring tones, videos, and ringbacks. Supplying and servicing some of the largest and most successful mobile operators including: Vodafone, 3, Bell, Sprint, Orange.

Direct responsibilities, accountability & achievements

Management of the Product marketing team (5 direct reports), with full accountability to senior management.

Delivered the 2008 and 2009 Product & service roadmap covering the entire product portfolio of both managed service and Capex offerings.

Produced full product propositions and definitions including market requirements documentation, individual business cases and detailed technical requirements documents for each and every roadmap item.

Responsible for overall development prioritisation and engineering priority management and thus ensuring that the high value products were delivered to key customers in a timely manner.

Strategic partnerships and future innovation such as a demonstration of music download over Femtocell for NEC.

Achieved A-grade ratings with key customers via the PM lead balanced score card methodology.

Responsible for the business case development, including market entry, product and pricing strategies for all services and products; this involved presenting the business case justification to Livewire’s CEI, and gaining subsequent commercial approval.

Responsible for the creation of all product propositions, market messaging & go to market strategy; this included preparation of material for major events such as MWC – Barcelona and CTIA.

Product pricing, financial modelling, bid, proposal and RFx response production and sign-off.

Worldwide sales support and collateral generation.

Successful service launches at operators including Vodafone Greece and Portugal, 3 – UK, BSNL - India, Bell - Canada, Sprint – US, Cricket US, TNZ – New Zealand.

October 2005 – January 2008                                                            Senior Technical Marketing Manager
NEC Europe, Mobile Network Solutions Division

Responsible for the team dedicated to promoting NEC’s Value Added Services (VAS) and Enterprise product portfolio towards the European operator and ISP market. Portfolio included, VoIP Seal, Mobile Advertising, i-mode and associated services, DRM, streaming, A-GPS, IP messaging and transcoding. Key customers included, O2, Telefonica, Bouygues, BT, COLT.

Direct responsibilities and accountability

Leading the NEC Europe product team (4 direct reports).

Engaging with customers and providing sales with all collateral, technical backup and demos and pricing guidance.

Management of the VAS roadmap in Europe and go to market strategy including key customer selection, market intelligence and engagement.

Member of the taskforce researching applications and services to run over the NEC Femtocell solution.

Responsible for the creation of the new product development process taking raw ideas from the market and turning them into coherent product descriptions backed up with business cases.

European marketing and sales support including management of customer trials, demand requirements and management, RFI/RFP/RFQ preparation and sign off.

Support for NEC conference participation including MWC and CTIA – Hong Kong.

Strategic partnerships and business development including partnership with Seeker Wireless, Toshiba for AGPS Trial.

June 2004 – October 2005 
Vodafone Global Content Services, UK                                             Ring Back Tones Product Manager

Responsible for the entire Ring Back Tones (RBT) commercial and marketing proposition at Vodafone Global. Management of the commercial team, made up from the product managers of 15 Operations Companies (OpCos).

Responsible for the service P & L, product roadmap, the commercial and brand proposition, the global project budget, supplier relationships and definition of service and audacious goal testing. Management of the interfaces to other Vodafone departments and external organisations such as: user experience, supply chain and content partners.

The RBT service was seen as a high profile and significant project within Vodafone Global for 2005/06. The service was launched in 18 VF properties and saw rapid growth and customer acceptance, with penetration figures matching the forecasts.

September 2003 – June 2004
Vodafone Global, Germany                                                             RBT Technical Project Manager

Responsible for delivering the global technical solution for the Ring Back Tones (RBT) service to the Vodafone group. Managed a cross OpCo technical team of 15 people and was responsible for all technical aspects of the project. These included the high level design and overall project management.

Responsible for the production of the technical product specification, the RFI, RFP process, vendor trials and selection. This culminated in the selection of two leading RBT vendors.

Responsible for staged solution rollout across multiple Vodafone OpCos.

August 2001 – September 2003
Vodafone Global, Germany                                                             GPRS & 3G Network Design Specialist

Responsible for the strategy and implementation of content and IP optimisation for the Vodafone Office and Vodafone Live suite of products. Through this program, Vodafone was able to halve the download times for general internet web access and accelerate corporate e-mail access over GPRS by a factor of six, thus making Vodafone the market leader in service performance. Vodafone rolled out this technology in 16 of its OpCos.

Responsible for the technical aspects of Vodafone’s push e-mail solution. This included feature specification, vendor evaluation, trials, testing and technical roll out under the Vodafone Office suite of products.

Responsible for QoS aspects of the GPRS and UMTS core network which included heading the 3G QoS working group at Vodafone Global. Provided expert input to the Vodafone global network evolution roadmap and was the original architect of the Vodafone Global IP backbone network (GIN).

Nov 2000 – July 2001
Vodafone, Malta                                                                                Switching Network Manager

Seconded to Vodafone - Malta to head the Core Switching Network. Responsible for the IN platform team, Switching team and BSS team.

Direct line management of 9 staff with resulting responsibilities including performance appraisal, training and coaching, as well as additional recruitment.

Responsible for the budget of the group which included the cap-ex, op-ex and training budgets.

Key team duties included architecture and topology design, MSC/BSC configuration management, IN platform and IN services, MSC/BSC software upgrade specification, the evaluation of new features and services, and the testing, verification and integration of new network elements.

Oversaw the capacity planning and forecasting, numbering plan, and MSC/BSC dimensioning.

Responsible for the technical implementation of Vodafone’s portfolio of services.

Due to the network improvements that the team put in place we saw a 30% increase in the number of subscribers and a 85% decrease in the number of dropped calls.

Sept 1999 – Oct 2000
Vodafone Airtouch, Budapest, Hungary                                              Signalling, Interconnect &

Seconded by Vodafone Airtouch to establish and head the Signalling, Interconnect and Numbering section of the Engineering department of the third GSM operator in Hungary. VF Hungary represented the first VF launch in Eastern Europe which to date continues to thrive and grow.

Responsibilities included the initial design of the signalling and interconnect network with the local PSTN (MATAV) and other mobile operators (Pannon and Westel 900). As the third operator in an already competitive market, the establishment of national roaming for both Pre- and Post-Pay subscribers was seen as critical, since it would in effect allow the network to provide national coverage from launch.

Responsible for the technical and commercial side of the interconnect agreements as well as the development of the network numbering plan.

Responsible for the network interconnect accounting definition and implementation on the Nokia switches as well as the dimensioning and planning of the additional MSCs in the network.

July 1998 – August 1999     Click GSM, Cairo, Egypt                                Switching & Interconnect

Seconded by Vodafone in the UK to develop the Signalling and Interconnect group for Click GSM – a Vodafone/Airtouch joint venture.

Responsible for the establishment of the primary test ISUP interconnects with the PSTN International and Local exchanges. This involved the physical transmission paths over microwave and HDSL, definition of the related Data Transcript (DT),numbering plan and testing. Production of reports and sign-off of all testing.

Responsible for the establishment of the roaming testing team which enabled Click GSM to go live with 8 roaming partners at the launch of commercial service.

Responsible for the training and management of the roaming team which produced a significant network throughput more than doubling the initial business plan.

Developed the MAP interconnect signalling strategy which provided the network with significant redundancy and signalling overflow capabilities. As the network grew, I moved into a role of performance management, using the various statistics gathered from the network to optimise its future operation.

Responsible for the acceptance testing of all the GSM MSCs both in terms of hardware and software, as well as the scripting of the switch data transcript.

Oct. 1995 – June 1998        Vodafone, Newbury, England                            Engineering Telecoms

Joined Vodafone as a graduate engineer and was responsible for the software and acceptance testing of the various network nodes used throughout the Vodafone GSM and analogue networks, both switching and IN service related.

Gained an extensive knowledge of BTNUP, ISUP, MAP, TCAP and SCCP signalling as well as the Vodafone SMS, Pre-Pay and Voice Mail systems.

Responsible for all IN node testing which included the Pre-Payment System, Group Services Platform, SMSC, Smart Message Relay, Message Location Register, and the Ericsson voice messenger. This work included test specification for the C7 network interfaces, test scripting and final report delivery.

Responsible for the IR24 and IR26 call feature and data testing required for a bilateral roaming agreement. Personally responsible for the connection of over 50 roaming partners to the Vodafone Network, an activity which accounted for 27% of Vodafone’s annual profit.

Seconded to work for Libertel in Holland for three months to aid with the testing and connection of roaming partners as well as to train the Dutch test engineers.


Jan 1991 – Aug 1991  
Hitachi Semiconductors, Tokyo - Japan                                                           Product Development

Electronic engineer for Hitachi Semiconductors. A part of the development team, I was involved in the production and testing of demonstration models to illustrate the features and functions of the Hitachi Semiconductor device range. These projects included a DAT machine and cordless telephone.

Activities and Interests:

I have travelled extensively throughout South East Asia and greatly enjoy the diverse range of foods and cultures to be found there. As a keen photographer the colours and variety of foreign countries give me an excellent visual opportunity. As a result of my secondment to Egypt, and therefore close proximity to the Red Sea, I am now qualified as an advanced open water diver and this has given me the opportunity to experiment with underwater photography, an area full of new visual experiences. I have also travelled throughout Europe and South America.